About Us
THE BRAND
Leadyell is a bold, trendsetting brand continuing to take over wardrobes across the world.
Statement-making and always ahead of the game, we are dedicated to bringing you on-trend, quality fashion. With hundreds of styles dropping every week, we’ve got what you need to curate your dream wardrobe.
Whether you live in loungewear or are looking to update your everyday rotation, we’re obsessed with making sure you’re dressed in the latest whilst staying true to your individual style.
THE STORY
Throw it back to 2013 where it all began, when co-founders Georgia & Daniel embraced the start-up hustle with stock filling up their home.
After harnessing the power of social media and influencer marketing ahead of the game, they quickly built a brand destined for success and in no time began impacting markets across the globe with in-demand products and an eye for what works.Flash forward to 2025, in our dreamy Sydney HQ, Georgia & Daniel have proven Leadyell has what it takes to dream big. Now, with over 2.7 million followers on Insta, global A-lister events, luxe showrooms in Sydney & LA and celeb fans across the world, Leadyell is flying full speed ahead - with no plans to slow down.
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